Press Release: Criterions Announces Rebrand to Reflect Commitment to Innovation
Published January 21, 2025
Criterions Announces Rebrand to Reflect Commitment to Innovation and Customer-Centric Solutions
Garden City, New York — Criterions Software, Inc., an electronic health record (EHR) and practice management software company, is proud to unveil its new brand identity. This transformation underscores the company’s commitment to innovation and its focus on delivering enhanced solutions tailored to the evolving needs of healthcare providers and practices.
The rebrand includes an updated logo, refreshed colors, modern fonts, and UI updates within the software systems — all designed to create a more intuitive and user-friendly experience. These changes extend beyond aesthetics to reflect the company’s growth, forward-thinking vision, and dedication to empowering healthcare professionals.
As part of this new chapter, Criterions is pleased to welcome Sunil Pati as Sr. Director of DevOps/Engineering and Security. Sunil will lead efforts in product innovation, with a special focus on leveraging AI and automation to enhance user workflows and overall experience.
“I’m thrilled to join Criterions at such an exciting time in the company’s journey. By integrating cutting-edge technologies like AI, we’ll further enhance the functionality and user experience of our products. This allows our customers to focus on what matters the most: patient care,” said Sunil Pati.
“Our new brand identity is a testament to our unwavering commitment to our customers,” said Mitchell Martin, General Manager of Criterions. “Every enhancement we make is rooted in providing better tools and solutions to meet the unique challenges of healthcare practices. This rebrand reflects that mission.”
About Criterions
For over 35 years, Criterions has provided comprehensive electronic health record, practice management, and medical billing solutions designed to streamline operations and improve patient care. With a focus on innovation and customer-centric development, Criterions is committed to helping healthcare practices thrive in a dynamic industry.
To learn more, visit criterions.com.
Media Contact
Madyson Rieder Marketing Specialist, Criterions Software, Inc. madyson.rieder@criterions.com
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